FLAGSHIP PROGRAMMES
National Network
Belgium
Address
Avenue Hellevelt 18Country
City
BrusselsMobile Phone
+32495616939Telephone
0032495616939Website
Click HereYear of Establishment
2022Contact Person1
Matteo PederzoliJob Title 1
Co-founder and Chief Experience OfficerContact Person 2
Giancarlo CarattiJob Title 2
CEOOrganisation Type
Private CompanyFields of Activity
Arts, Heritage, Innovation and Entrepreneurship, International/Cultural relations, Others, Research, Youth and educationGeneral Information
Crossmedia Europe is a ''deep tech for social impact'' consultancy that embodies the cumulative experiences and future trajectories of its four founding partners, each of whom brought unique and valuable skills, contributing to a solid foundation for innovation and
growth. Born from the dynamic partnership of four highly specialized individuals in content creation and deep tech for
social impact, it stems from 15 years of global experience in immersive exhibitions.
Mission and Objectives
We specialize in executing global projects involving the design, production, installation, and management of
technology applications, with a focus on virtual reality, augmented reality, robotics and artificial intelligence. Our
goal is to craft engaging, innovative, and immersive experiences spanning culture, education, and entertainment
for institutions and businesses.
Main Projects / Activities
TrialsNet
Crossmedia Europe – 6G Large-Scale Trials in Culture, Tourism & Metaverse Applications
TrialsNet is a flagship EU initiative under the Smart Networks and Services Joint Undertaking (SNS JU), focused on validating 6G technologies through large-scale real-world trials across Europe. The project demonstrates how next-generation connectivity—combining ultra-low latency, AI-native networking, edge computing, and advanced XR—can generate tangible societal and industrial impact.
Within this framework, Crossmedia Europe contributes to three strategic use cases in the domain of Culture, Tourism & Metaverse-enabled environments, positioning immersive storytelling and experiential design at the core of 6G innovation.
Crossmedia Europe – Three Key Use Cases
1. Extended XR Museum Experience
Crossmedia Europe develops immersive Extended Reality (XR) platforms that enhance on-site and remote museum visits through AR/VR interfaces, digital storytelling, and interactive multimedia layers.
The use case demonstrates how 6G connectivity enables:
Seamless high-definition streaming of immersive content
Real-time interaction between visitors and digital assets
Hybrid physical-digital cultural experiences
Accessibility beyond geographical constraints
This application validates 6G as an enabler of inclusive, scalable, and high-quality cultural engagement.
2. Parks in the Metaverse
This use case blends physical urban parks with metaverse-based digital environments, integrating gamification, collaborative exploration, and immersive overlays.
Crossmedia Europe contributes to:
Narrative design and experiential architecture
Interactive digital layers synchronized with real-world spaces
Multi-user immersive participation supported by high-performance networks
The trial illustrates how 6G can transform public spaces into interactive ecosystems that foster tourism, community engagement, and cultural participation.
3. Control Room in the Metaverse
Extending beyond cultural applications, this use case explores metaverse-enabled coordination environments for operators and decision-makers.
Crossmedia Europe supports the design of 3D collaborative spaces where:
Real-time data visualization enhances situational awareness
Distributed teams interact within shared immersive environments
High-bandwidth, low-latency 6G networks ensure reliability and performance
This demonstrates the cross-sector potential of immersive digital twins and metaverse applications across safety, logistics, and public service domains.
Strategic Impact
Crossmedia Europe’s contribution highlights the convergence of connectivity, immersive content, and human-centered design. Through TrialsNet, 6G is not only tested as a technological upgrade, but validated as a transformative infrastructure capable of reshaping how citizens experience culture, public spaces, and collaborative environments.
By bridging advanced network capabilities with experiential innovation, Crossmedia Europe supports Europe’s leadership in next-generation digital ecosystems while delivering measurable societal value.