Address

City

Mobile Phone

Mission and Objectives

Generating revenue and employment opportunities for marginalized communities, through integrating them into value chains of creative industries and revitalizing traditional crafts.
objectives

A. Raising awareness on handicrafts at risk

1. Social media strategy on handicrafts at risk
Awareness campaigns will be launched on social media to raise awareness on handicrafts at risk.

2. Documentation of the history of crafts
Documenting the history of each craft through different media (images, videos, storytelling) to raise awareness.

3. Participation in cultural events
The participation in cultural events is very useful to raise awareness on handicrafts at risk through connecting with other organizations working in the same field. Karama’s team will prepare a quarterly plan for the cultural events that will attended or organized by Karama.

4. Partnerships with cultural entities and authorities
The partnership with relevant entities will contribute to raising awareness within these entities and to take part in the events organized by them (exhibitions, conferences..).

B. Capacity-building for existing and potential artisans

1. Training programs for existing and potential artisans
Karama will continue providing training programs for potential and existing artisans. It will also collaborate with its network of business owners in the selected industries to draft high-quality training programs adapted to the market needs.

2. Partnerships with governmental vocational schools
Establishing partnerships with additional vocational schools will give Karama access to more training facilities; it will also help increasing the number of training programs and thus, the trained artisans.

3. Refurbishment of existing workshops.
Karama seeks to improve the quality of final products through increasing the capacity of workshops which will also increase the potential income of the artisans.

A. Creating income-generating opportunities for artisans

1. Commissioning productions.
The production team will continue providing business opportunities for the artisans in the relevant sectors.

2. Introducing and promoting the products in new markets.
The marketing strategy conducted by GebRaa will help Karama opening new markets for the artisans nationally and internationally and promoting their products in the new markets.

3. Finding employment opportunities for training graduates.
Finding employment opportunities for the trained artisans will help improving the livelihood of the artisans, it will also increase the demand on the training programs. This will be achieved through the partnerships achieved with the business owners in each sector.