Anna Lindh Foundation

Media arts for development (MADEV)

National Network

Egypt

Address

Eighth Sector (S60), Tenth Zone, Zahraa El Maadi.

Country

City

Cairo

Province

Cairo

Mobile Phone

+201207157443

Telephone

.

Telephone (other)

01223712958

E-Mail

mariam.amin@madevegypt.org

E-Mail (2)

cherry.ramsis@madevegypt.org

Year of Establishment

2005

Contact Person1

mariam amin

Job Title 1

Communication Manager

Contact Person 2

Cherry Ramsis

Job Title 2

Executive Director

Organisation Type

Non-Governmental Organization

Fields of Activity

Arts, Democracy and community development, Human rights, International/Cultural relations, Youth and education

General Information

Vision
To envision a community where every person can live authentically and realize their core essence.
Theory of Change
Since every person should be free, able to create and transform within oneself, and influence their surroundings and community, our role is to help every person realize their authentic self.
Check our website for more: www.madevegypt.org
MADEV’s promo video: https://youtu.be/F8Ur3NpViYg?si=UnBQInn61EW45qzA
MADEV’s 2024 impact video: https://www.youtube.com/watch?v=5Ck73i8zmm4

Mission and Objectives

Mission
Media Arts for development (MADEV) is an Egyptian NGO registered under the Ministry of Social Solidarity in August 2005, reg. Number: 6184.
MADEV uses media arts as an advocacy tool to educate, inspire, motivate, and encourage every person to embrace their authentic self (dignified, creative, free, and strong) while working toward community awareness in Egypt. We believe that media arts empower people towards changes in attitudes and behaviors that ultimately improve their lives.

Main Projects / Activities

MADEV brings over two decades of practical experience harnessing media as a transformative tool for development. In collaboration with national and international partners, we have produced over 2,000 audiovisual outputs addressing critical priorities, including:
- Gender equality and women's mental health
- Combating human trafficking and child protection
- Civic engagement and social empowerment
- Human rights and psychosocial support
Our diverse portfolio spans short films, animation, docu-dramas, public awareness campaigns, podcasts, and social media content—all designed to engage wide audiences while respecting the dignity of communities we serve.
MADEV has empowered thousands of Egyptian youth by transforming their creative potential into tangible media outputs and impactful content production. Through donor-funded media arts initiatives, youth were engaged as active creators, producing professional audiovisual content.

How can you contribute to the Network in your country?

Through MADEV’s long-standing work in marginalized communities, we can contribute by sharing experience and implementing media and dialogue-based initiatives that address religious diversity, gender equality, and social cohesion. Our methodology combines creative expression (film, storytelling, media) with facilitated dialogue spaces, which aligns closely with ALF’s mandate.

Why do you want to join the ALF Network?

We seek to continue our membership in the Anna Lindh Foundation Network because it enables meaningful collaboration rather than isolated initiatives. The Network provides a valuable platform for exchanging resources, knowledge, and experiences with civil society actors across the Euro-Mediterranean region. Through our work in youth empowerment, creative media, and intercultural dialogue, MADEV contributes grassroots perspectives while benefiting from regional expertise. Continuing our membership strengthens our partnerships and expands our impact in promoting diversity, inclusion, and peaceful coexistence in Egypt.

Additional Information

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