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Mission and Objectives

Mission
1-Rebrand Port Said’s Cultural Identity: Raise global awareness of Port Said’s unique history and heritage through targeted campaigns, collaborations with international cultural institutions, and a dedicated focus on storytelling that highlights the city's artistic and historical significance.
2-Preserve and Revive Heritage: Actively preserve and recover Port Said’s tangible and intangible cultural heritage by hosting high-profile cultural events, art exhibitions, and festivals, with a focus on local traditions and contemporary artistic expressions.
Repurpose Abandoned Spaces for Cultural Impact: Transform abandoned or underutilized spaces into cultural venues, including galleries, performance halls, and creative workshops, to foster innovation while respecting the city’s historical character.
Foster Community Engagement: Develop and maintain a deeply engaged local community by offering inclusive cultural programming, outreach initiatives, and ongoing dialogues with local residents and artists, ensuring their active participation in shaping the city’s cultural landscape.
3-Support the Arts Ecosystem: Provide comprehensive support to artists, cultural workers, and creative entrepreneurs through workshops, mentoring programs, and marketing opportunities that help them thrive both locally and internationally.
Promote Local Artisans and Small Businesses: Incubate and promote small businesses, particularly those representing the city’s traditional crafts and cultural identity, through business development programs, market access, and direct sales opportunities in local and international markets.
4-Facilitate Knowledge Sharing and Capacity Building: Host knowledge-sharing events, skill-building workshops, and cross-disciplinary collaborations that enhance both local and international understanding of Port Said’s artistic and cultural heritage, while also creating opportunities for professional growth in the arts.
Create Strategic Partnerships: Form collaborative partnerships with national and international cultural organizations, academic institutions, government bodies, and private sector stakeholders to bring diverse cultural influences and resources to enrich Port Said’s arts and cultural scene.
5-Champion Port Said as a Cultural Ambassador: Serve as passionate ambassadors for Port Said’s heritage, ensuring that both residents and visitors experience the full depth of the city’s cultural offerings through immersive, educational, and inspiring cultural programs and experiences.

Objectives:
1. Heritage Awareness, Marketing, and Reuse
Engage National and International Entities: Actively reach out to national and international organizations and individuals with an interest in Egypt’s heritage and history, encouraging them to explore Port Said as a destination that offers immersive cultural experiences.
Establish Long-Term Collaborative Projects: Execute two collaborative projects annually, fostering sustainable, long-term partnerships with heritage and cultural entities.
Host Cultural Events: Organize and execute 8-9 cultural events each year, focusing on the promotion of Port Said’s arts and heritage through diverse formats (festivals, exhibitions, performances, etc.).
Cultural Group Tours: Conduct 20 guided cultural group tours and immersive experiences annually, promoting Port Said’s unique history and cultural landmarks.
Create New Artistic Projects: Develop and launch two new cultural or artistic projects each year from the ground up, ensuring fresh and innovative additions to Port Said's cultural landscape.
Renovation and Reuse of Spaces:
Renovate one historical or abandoned space every two years to create a sustainable cultural venue.
Repurpose at least one space per year for cultural use, ensuring the integration of heritage and creativity.
Annual Media Campaigns: Run annual marketing campaigns and media productions to raise awareness of Port Said’s cultural offerings and position the city as a leading destination for arts and culture in the MENA region.
2. Art, Culture, and Heritage Collaborations and Partnerships
Sustain and Deepen Existing Relationships: Continue to foster and expand relationships with existing partners such as the Goethe Institute, Tandem Organization, Orient Production, and the UNDP Egypt, ensuring long-term collaboration through joint initiatives and projects.
Build New Partnerships: Expand the organization’s network by building new partnerships with international cultural organizations such as Anna Lindh Foundation, AFAC, Raquda, EUNIC, and local entities like SpotIn, Square Academy, and Billy’s Coffee, to facilitate collaboration, funding, and knowledge exchange.
3. Support for Local Initiatives and Businesses
Strengthen Relationships with Local Artisans and Business Owners: Deepen ties with local artisans and small business owners, ensuring they are integral to Port Said’s cultural ecosystem.
Incubate Local Businesses: Provide physical spaces and marketing (both online and offline) to support local entrepreneurs, including artisans and small business owners, helping them showcase and sell their products.
Connect Local Brands and Artisans: Assess opportunities to initiate or strengthen connections between local brands and potential collaborators, boosting the visibility and impact of Port Said’s local creative economy.
4. Community Building and Engagement
Create Inclusive Cultural Spaces: Develop and offer accessible spaces for cultural events, resources, workshops, and information sessions that engage the local community and attract external audiences.
Engage Key Influencers and Leaders: Identify and invest in local influencers and community leaders, providing them with opportunities to contribute to cultural programs and initiatives, and ensuring they help spread the city’s cultural message to a wider audience.