General Information

Semsemia was established to address the profound cultural centralization in Egypt,
emerging from the small town of Ismailia on the banks of the Suez Canal. Our mission
is to democratize and facilitate access to knowledge about provincial towns beyond
Cairo and Alexandria. We achieve this through four core activities: organizing trips and
walking tours, destination development, cultural content production about provincial
towns , and creating a mobile app that digitizes and enhances the experience of these
areas for both national and international audiences. Over the past three years,
Semsemia has conducted numerous trips and projects across these pillars,
collaborating with internal partners and local communities to galvanize efforts and
ensure a sustainable path toward our vision. We aim to cultivate a vibrant cultural scene
in various communities, presenting a diverse and complex view of Egypt's history and
tourism landscape, reflecting its true composition rather than reducing it to being
synonymous with Cairo