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Anna Lindh Foundation

WomanUp Foundation

National Network

Bulgaria

Address

zh.k. Mladost 2, bl. 240

Country

City

Sofia

Mobile Phone

+359878908726

Telephone

+359878908726

E-Mail

victoriad.kostova@gmail.com

E-Mail (2)

foundationwomanup@gmail.com

Year of Establishment

2023

Facebook

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Contact Person1

Viktoria Kostova

Job Title 1

Director

Contact Person 2

Maya Geneva

Job Title 2

Coordinator

Organisation Type

Non-Governmental Organization

Fields of Activity

Democracy and community development, Gender, Human rights, Youth and education

General Information

WomanUp Foundation is a young but fast-growing Bulgarian feminist NGO, established in 2023, working at the intersection of gender equality, reproductive rights, climate justice, queer rights, and social justice. It was founded by three working mothers, including queer and young feminist organisers, with the goal of addressing structural inequalities affecting women and marginalized communities in Bulgaria. The organization combines advocacy, research, education, public campaigns, and community-building, with a strong focus on practical, rights-based support for women. WomanUp currently implements 8 ongoing projects and is a member of the Bulgarian Platform of the European Women’s Lobby, the National Network for Children, EL*C, AWID, and Feminist Leadership Hub.

Mission and Objectives

WomanUp Foundation is a grassroots feminist organisation working to strengthen gender equality, community participation and social justice by empowering women and young people through education, peer support, advocacy and community-based initiatives. The organisation works at the intersection of women’s rights, reproductive and maternity care, climate and social justice, and democratic participation, with a particular focus on creating safer, more informed and inclusive environments for women and vulnerable communities. Implementing trainings, awareness initiatives, community research, dialogue spaces and collaboration with local actors and healthcare professionals, WomanUp supports young women and communities to access information, strengthen solidarity networks and actively participate in shaping more just and caring social systems.

Main Projects / Activities

One of our main areas of work is reproductive justice and maternal rights. Our flagship project, “New Politics for Future Mothers,” focuses on violations of pregnant women’s rights in Bulgaria. Through nationwide research, we conducted surveys and consultations with more than 2,000 women and healthcare professionals, including nearly 1300 pregnant and birthing women in one of our first large studies. We documented systemic problems such as lack of informed consent, verbal abuse, unnecessary medical interventions, pressure toward caesarean sections, discrimination against Roma women, and violations of dignity during childbirth and hospital stays. Based on this research, we created free nationwide trainings for pregnant and birthing women across multiple cities in Bulgaria, helping them understand their rights and how to advocate for themselves in hospitals. We are currently the only organization in Bulgaria delivering free trainings of this kind at national scale, including specific tailored modules for Roma women and queer families.

The second phase of this work involves direct engagement with hospitals and medical professionals. Through the Bulgarian Fund for Women-supported project “New Politics for Future Mothers - Phase II,” we work not only with women but also with doctors, midwives, hospital administrators, and healthcare staff to better understand institutional challenges and create dialogue between patients and professionals. The goal is to develop a concrete policy and advocacy plan for improving maternity care conditions in both private and public hospitals across Bulgaria. This includes meetings with hospitals, interviews with staff, strategic recommendations, and institutional lobbying for systemic change.

Another important area of our work is climate justice through a feminist lens. In 2025–2026, we are implementing the project “Women for Green Justice: Advancing Gender Equality through Climate Action,” supported by Women Engage for a Common Future through the Funding Fairer Futures programme. This project addresses the connection between climate change and women’s health, especially air pollution, reproductive risks, environmental inequality, and the underrepresentation of women in climate decision-making. We developed and delivered a 6-module ecofeminist leadership training programme, supporting young women and activists with knowledge on climate justice, women’s health, environmental governance, and sustainable activism. The project includes mentoring for 20 women, stakeholder mapping, community engagement, and will conclude with a policy proposal for integrating women’s rights into Bulgaria’s national climate strategy.

We also work specifically with marginalized communities, including young Roma mothers. Through a small research grant supported by Youth and Environment Europe, we conduct focus groups and interviews with young Roma women in Vratsa, researching how climate change and environmental injustice affect their daily lives, access to healthcare, and social opportunities. This work helps us bring intersectionality into both feminist and climate advocacy.

As a queer-led organization, we are currently implementing the project “Our Bodies, Our Boundaries,” supported by EL*C, focused on preventing gender-based violence in maternal care for lesbian, bisexual, and queer pregnant people. The project addresses institutional violence, discrimination, and exclusion in healthcare systems, especially for queer families navigating pregnancy and birth. Through survivor-informed research, professional trainings, toolkits, and advocacy, we work to make maternal healthcare safer and more inclusive for LGBTQ+ parents in Bulgaria.

WomanUp also uses communication campaigns as a major advocacy tool. For each project, we build campaigns based on real stories, testimonials, interviews, and data. We create tailored visual content, social media strategies, SEO-supported articles, educational materials, and public awareness campaigns to make women’s rights issues more visible and accessible. We have produced our first policy paper and continue publishing articles on reproductive rights, birth justice, and feminist public education.

How can you contribute to the Network in your country?

WomanUp can contribute to the Anna Lindh Foundation Network in Bulgaria by bringing grassroots feminist perspectives and community-based experience connected to reproductive rights, respectful maternity care and women’s empowerment - topics that remain underrepresented within many civic and intercultural dialogue spaces in the region. We can contribute with experience in participatory community organising, youth engagement, peer-support methodologies, research and awareness work connected to gender equality, healthcare rights and social inclusion.

Why do you want to join the ALF Network?

I would like to join the Anna Lindh Foundation Network because it is important for me to build more connected, inclusive and community-driven societies across the Euro-Mediterranean region. Through WomanUp Foundation, we work on issues related to women’s rights, community resilience, social inclusion and youth participation, which I see are central to the values and priorities of the Network as well. Joining ALF would allow us to exchange knowledge and methodologies with organisations from across the region, build partnerships and contribute grassroots feminist and community-based perspectives to intercultural dialogue and social transformation initiatives.

Approved