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Mission and Objectives

From the beginning we set out to promote continuous and active learning among children and to come up with healthy alternatives to screens and online games. We started as a pilot project and now we have been delivering education in Moldova and in every corner of the world for 12 years. Everyone can find their favorite toy at EduJoc, because we offer toys for all age groups. Any child from 1 to 99 years old can find the right toy at EduJoc.
Our mission is to give every child in the country the chance to have at least one educational toy in their home, suitable for their age, temperament and needs. The economic model of society, individual mindsets and the way people understand their emotions have changed. Parents' demands towards the educational system have also changed. For this reason, we decided to contribute to adapting the school to the social, economic, cultural, but especially emotional model of society because we want children to go to school with motivation and the joy of learning.
Dependence on screens is another major problem that we have undertaken to solve by offering effective alternatives in the fight against gadgets, by developing children's creativity and intelligence. Formal education covers only part of the training required for a good pedagogue. We decided to deliver a series of quality, well-prepared and interactive trainings free of charge that would give teachers and parents the opportunity to accumulate practical knowledge, alternative methods and effective techniques in a very short time. Through the techniques offered after the workshops, educators and parents form essential skills for children, to help them plan every step in life from an early age, to be aware and identify their own mistakes and learn from them. The game rationally guided by the trainers contributes to the multilateral development of the child's personality, through storytelling or the art of telling stories, children learn to express their emotions and become good speakers.

We save the planet through play! That's what we set out to do when we launched the creative recycling campaign. We believe it is very important to teach our little ones to protect the planet we live in. That is precisely why we launched the challenge and the invitation to creatively recycle cardboard waste.

We invite the world to the workshop to creatively recycle the cardboard, we offer the laser monster and the visitors bring the cardboard waste! We've turned recycling into play and we've noticed that our kids love being given responsibilities because it makes them feel mature and important! We receive weekly visits to the workshop where we instill in the children care for the environment and train them in creative waste recycling skills.

We are a social business with impact in three directions: environment, education and community. We use only natural materials in production and have a 99% reuse rate of scraps. We organize recycling and reuse workshops, developing creativity and critical thinking.
During the COVID-19 pandemic, we reoriented our activity towards the production of visors, distributing over 10,000 visors absolutely free of charge. At 6 o'clock in the morning the ambulances were already at the gate of our workshop.
During Christmas we created a "flying" sleigh and brought joy to hospitals, especially to the children's windows where Santa Claus delivered presents. We also manufactured the peace toy, distributed to over 5000 refugee children. Hollywood actors such as Katja Riemann and Orlando Bloom have joined our initiatives.
We always try to get involved in projects that challenge and stimulate our creativity and inventiveness. This is how we manage to create new items and services and how we stay afloat. Also thanks to the involvement and participation in different projects we learn to evolve. More recently, we decided to launch an eco-builder of cardboard bricks, because during the crisis we learned that we are able to reprofile and even produce medical protective equipment. Now, however, we want to become more environmentally friendly - that's why we're ready to re-profile ourselves once again to promote love for the environment and the concept of cardboard toys.