AMAD Center, member of the Anna Lindh Network in Albania, has introduced a comprehensive new Communication Strategy as part of the ALFinMOTION program, supported by the Anna Lindh Foundation and co-funded by the European Union. The strategy aims to assist civil society organizations (CSOs) in raising awareness on key social issues, such as human rights, mental health, combating stereotypes, and promoting gender equality. This plan provides practical guidelines for building an effective and sustainable communication framework, tailored to reach diverse target groups.

With an innovative approach, the strategy offers clear, actionable steps for planning a strategic communication campaign. “We believe that both online and offline communication serve as powerful tools to amplify advocacy, raise awareness, and inform the public. This strategy equips target audiences with the necessary tools to create a positive impact,” stated Voltiza Prendi, Executive Director of AMAD Center.

The primary goal of the strategy is to create a flexible and inclusive plan that empowers youth and marginalized communities, giving them the opportunity to actively participate in advocacy and awareness campaigns. Specific objectives include enhancing media literacy, fostering intercultural dialogue, and increasing audience engagement through accessible and compelling content.

Click the link for more information: https://amad-center.org/en/guideline-tool-for-planning-strategic-communication/

Below you will find the material in PDF format.