Fethiye Municipality and the European Network of Youth Centres (ENYC), in collaboration with the Anna Lindh Foundation (ALF), launched the "Attention Economy Lab" event as part of the "ALF in Motion" project. The two-day program brought together local non-governmental organisations (NGOs), municipal employees, and university students to focus on the future of digital communication.

In the first phase of the event, Assoc. Prof. Dr. Nadia Marinova Milanova delivered an in-depth presentation on social media and the attention economy. Through active workshop participation using the "dot" method, participants co-created an "Attention Manifesto" and received the "Slow Media Tool Kit," both designed to serve as practical guides for managing digital media relations. On the second day, the program moved to Muğla Sıtkı Koçman University’s Faculty of Business, where students were briefed on the project’s scope as well as Erasmus+ and ESC opportunities.

Additionally, the ALF Türkiye Network organised a comprehensive information session for local NGO representatives. This session detailed the foundation’s vision, grant calls, and operational framework, fostering a productive ground for international cooperation and funding awareness.