Moniheli has launched its first-ever collaboration with Norstat Finland with the aim of increasing the participation of immigrants and non-native language speakers in Finnish consumer research. The initiative seeks to ensure that the perspectives of diverse communities are better represented in surveys that influence the development of Finnish products and services.

Through this collaboration, immigrants and people with foreign language backgrounds are encouraged to join the Norstat Finland consumer panel, where participants can respond to various surveys at their own convenience. By taking part, panel members can earn gift cards and other rewards while also having a direct impact on services and products used in everyday life. Participation is voluntary, flexible, and accessible.

The collaboration also supports Moniheli’s activities, as Norstat provides a small contribution to the organisation for each participant who registers through Moniheli’s designated link, at no additional cost to the participant. To make participation as clear and transparent as possible, Moniheli has prepared a comprehensive FAQ section explaining how the panel works, who can participate, how rewards function, and why using the correct registration link matters. More information can be found here.