MY FAIR S.r.l. società benefit, member of the Italian ALF Network, launched the initiative “Destinazione Borghi nella Campania Divina”, aimed at promoting sustainable tourism and local heritage.

The project includes a network of experiential itineraries across small villages in the Campania region, highlighting cultural, artisanal, and gastronomic traditions.

The initiative seeks to strengthen local economies by encouraging responsible tourism practices and enhancing the visibility of lesser-known destinations.

By involving local communities, producers, and institutions, the project creates a sustainable tourism model that values cultural identity and environmental responsibility.

Through this initiative, MY FAIR contributes to the development of inclusive and sustainable tourism in the Mediterranean region.