Olive harvest season in Palestine is more than just a season, it's a celebration of heritage, community, and perseverance. For generations, the olive tree has been a pillar of Palestinian life, symbolizing deep cultural roots and the resilience of the people. Despite years of conflict, occupation, and economic challenges, farmers continue to harvest olives with pride, ensuring the survival of this sacred tradition.

In the Southeast Jerusalem region, Shorouq Society for Women has focused its efforts on preserving this heritage through olive harvest season. The fertile valleys of Wadi Barrouca and Wadi Al-Hod, bordering the apartheid wall, have always been a fertile agricultural region and home to ancient Roman olive trees, a rich diversity of flora and fauna. However, they face constant threats from illegal land seizures, putting the livelihood of Palestinian farmers at risk. This year, olive harvest has become a symbol of steadfastness, demonstrating that Southeast Jerusalem, and Palestine in general, will not relinquish their land or their history.

 Shorouq Society for Women works to purchase olive oil from these farmers, integrating it into the production of traditional food products in the association's kitchen, and marketing it to students in Al-‘Eizariya. This helps connect younger generations with history and heritage. In addition, Palestinian olive oil is incorporated into the production of natural organic products like various types of soaps, medicinal balms, and natural creams.