This study aims to highlight the role of artificial intelligence (AI) in enhancing the quality of university education and improving the academic experience of education students at Jordanian universities, in light of the rapid shift towards digital education and modern technologies. The study reviewed the state of higher education in Jordan before the advent of AI technologies, which relied on traditional education and basic digitization. It then witnessed significant development with the spread of e-learning platforms, particularly during the COVID-19 pandemic. it also addressed the contributions of AI in supporting personalized student learning, diversifying teaching methods, and enhancing interaction within the educational process. Furthermore, it examined AI's role in addressing individual differences among learners and providing educational solutions for students with special needs. The study employed a descriptive-analytical approach, along with a comparative approach and a case study methodology, to provide a comprehensive and integrated analysis of the research topic from various perspectives. In the fieldwork, a questionnaire was administered to a sample of 129 male and female students from the faculties of education at two Jordanian universities. This allowed for the collection of accurate data reflecting students' opinions and actual experiences with AI applications in the educational process. The results showed that employing artificial intelligence applications in education contributes to increasing students' motivation to learn, improving academic performance, and developing their thinking and creative skills. It also supports collaborative learning and enhances the quality of higher education and academic accreditation standards. The study concludes that Jordanian universities must adopt clear strategies for employing artificial intelligence in both academic and administrative fields, provide training programs for faculty members, and encourage scientific research in this area. This will contribute to developing the higher education system and keeping pace with contemporary technological advancements.
KEYWORDS: Artificial Intelligence, Academic Performance, Learning Outcomes, Higher Education.