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Anna Lindh Foundation

Virtual Museums in the Context of Cultural Diplomacy
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Author: Meryem Okumuş
Publisher: Journal of Selçuk Communication
Year of Publication: 2021
Abstract

The digital world and its possibilities are mostly the subject of research and discussions of today's world. The boundaries
between the digital world and the real world are increasingly fading or even disappearing. As in line with this, museums
have been digitized and called as virtual museums like many real life practices. Through digital opportunities, societies can
tell and introduce their cultural values, arts and lives to societies all over the world in a very short time. In this context,
museums have implemented different perception channels and techniques at the point of exhibition and cultural
expansion thanks to technology, and have become an effective tool in terms of cultural diplomacy that includes sharing
and interaction of cultural resources. Especially during the pandemic (Covid-19) process, the difficulty of carrying out
cultural and touristic trips has increased the interest in virtual museums. In consideration of these, the aim of this study
was to evaluate the importance and function of virtual museums in Turkey and the world from the perspective of cultural
diplomacy. In line with this purpose, the data on the number of visitors, language options and accessed countries of virtual
museums were evaluated in this context with a descriptive analysis.As a result of the study, it was determined that the
number of visitors increased significantly during the pandemic process compared to the previous years. However, any
data regarding which country visitors had access to virtual museums both in the world and in Turkey were not found.
Moreover, it was seen that virtual museums in Turkey did not offer language options. For this reason, when evaluated
from the perspective of cultural diplomacy, the incompleteness of these data prevents the support of academicians and
professionals who are experts in their fields in preparing a guide on which countries will implement a cultural policy.

Countries

Turkiye
Region

Europe

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