This paper presents a theoretical and practice-based exploration of regenerative urban tourism, focusing on interventions conducted in Amsterdam North. It examines how a living lab approach can support sustainable, inclusive, and community-centred urban tourism development. Rooted in the Place Paradigm, the study emphasises the importance of understanding local context, engaging communities, and co-creating solutions that foster social, cultural, and environmental regeneration. Amsterdam North serves as a case study, illustrating both challenges and opportunities for implementing regenerative practices in a densely urbanised setting.

The publication is organised into four core chapters. The first examines the significance of place and participatory approaches in urban regeneration. Chapter two discusses urban tourism dynamics, the impacts of tourism on local environments, and interventions designed to create positive outcomes. The third chapter introduces the concept of regeneration as a pathway for transformative change, detailing principles of regenerative placemaking and urban tourism. Finally, chapter four outlines the “Lab Loops for Life” methodology, a cyclical framework for activating regenerative approaches through experimentation, feedback, and iterative learning. The paper provides actionable guidance for stakeholders seeking to implement small-scale interventions, assess their impacts, and refine strategies collaboratively.

The work targets a diverse audience, including policymakers, urban planners, tourism professionals, and academics interested in sustainable urban development. By bridging theory and practice, the publication highlights the potential for regenerative living labs to enhance the social, economic, and environmental resilience of urban spaces. It encourages a holistic approach to urban tourism, fostering connections between communities, public spaces, and visitors, while contributing to long-term sustainable development and inclusive urban growth.